Keystone Copywriting was founded by Kenneth Connolly, a veteran copywriter with almost 20 years’ experience in writing marketing copy and content. Having started his career client-side in the business-to-consumer (B2C) space, he spent the last 11 years agency-side in the business-to-business (B2B) realm. This extensive career has so far seen Kenneth work with over 170 brands and many household names including BP, Booking.com and Nespresso® Professional. As a creative writer, Kenneth has been involved in every aspect of marketing, from campaign big idea development to content planning and strategy. Not only does Kenneth put his expertise to great use for clients and organisations, but he also takes pride in training and mentoring other writers – to help them develop faster in the industry. Despite his creative mindset, Kenneth understands that marketing has a key function – to help businesses generate leads, sales and revenue. It’s for this reason that he continues to operate in an evidence-based way and remains focused on key metrics throughout his writing process.